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Tour Guides | Adding More Value to Post-Pandemic Trips

If tourists feel bad about aborted holidays, think about those whose livelihood depend on people travelling. Among them are our tour guides, the sector in the travel value chain left to fend for themselves.

river rafting

Everywhere, the story is the same. Flights grounded and attractions closed. Cancellations here. Refunds there. With nowhere else to go, tourism is struggling to stay relevant.

Tour guides are among the hardest hit casualties in the travel industry. And the saddest part is no one knows when these will all end.

manila tourists

New Hats to Wear for Tour Guides

There are many forecasts on how travel would be under the new normal scenario. There are talks about how tour guides will reintegrate. But the stories of how to make ends meet between now and the future is aching.

tour guides

Tour guides are on their knees. But many are finding hopes of picking themselves up off the floor soon as the Philippines slowly restart its tourism.

They will be critical in moving tourism as implementers of the safety protocols put in place by the government. Of course, this is a new task up on their sleeves on top of the many things they do during tours.

tour guides

filipino tour guides

Just when you think that tour guides only run commentaries as your bus rolls to the next site, think again. They perform other important roles such as interpreter, negotiator, tour manager, navigator, photographer and safety officer. And the truth is, sometimes they run errands or even carry things for us.

tour guides

Travelling in this time of Covid-19 means tour guides will also act as enforcers ensuring everyone follows the safety protocols. Tours might pace slower now than in the past, so imagine them managing impatient guests. Also, it’s not far to think of them them doubling up as tour managers as many companies shrink their workforce.


Tour Guiding is Essential Spending

Tour guides are essential part of how we experience a destination. They are what makes the difference between plain sightseeing and a wonderful travel memory. Sure, their fees matter on your travel spendings but consider being cared for at a master’s level.


Travel for leisure in the near future will be regulated, monitored and government approved. Yes, whether we like it or not. And in a world used to DIY trips, hiring a guide is a positive change that needs readjustment.

tour guide

No travel app can ever replace a good storytelling and the warmth of human interaction. No self-help guides from blogs or vlogs can take the place of a local’s insights of a destination. And yes, as we brave the uncertainty of coronavirus, tour guides will be there at the frontline of our next journeys.


Why entrust your trips to travel agents in this time of  coronovirus?
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    Comments ( 2 )

  • Danni

    Wow. This is very beautifully written. For someone who almost always does DIY trips, I now appreciate the value of tour guides. In fact, as I now look back and reflect on those trips that I REALLY enjoyed in the past, they involved a tour guide. Thanks for writing this. Kudos to you!

    • Potpot

      Hi Danni! Thanks a lot. I do a lot of DIY trips too in the past. But yeah, having a guide is adding more comfort and information. Cheers! Hope we see that “beautiful day” to come sooner than we all expect.

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