Kalinga Tattoo | Death by Mass Tourism
Posted by Potpot
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- December 11th, 2016
- in Musings & Dispatches, Stories
- 3 Comments
Kalinga tattoo was once feared to die in the hands of Apo Whang-od, its last grandmaster, who at 100 still inks with folk precision.
Tossed by social media, her unprecedented fame created a newfound appreciation of a unique traditional art. It midwifed cultural tourism in Kalinga & bred pilgrims seeking for bold art & a different kind of adventure.
Fueled by curiosity & the uncertainty of seeing her alive, everyone rushed to her secluded mountaintop village that was once for centuries guarded by its tribal warriors.
Yes, it poked a new sense of national cultural consciousness. It may even be saving an artform from oblivion. It created jobs & brought Kalinga into the travel warriorsโ maps.
But all these do not come without a price. Buscalan is slowly crumbling into death & so are its culture, nature & probably even Whang-od.
Is mass tourism killing the art of Kalinga tattoo?
Donโt feel cheated if youโre not anymore getting a genuine experience when you go up to Buscalan today because we had it all coming. In such a short time, we have turned this place from being tranquil & pretty into Disney-like madness.
I say โweโ because I am part of those who commoditized its cultural mystique. I have written so much about herโher people, place, skin art & even lovelife.
Three years ago, life there was very simple. Only a few owned electonics. Entertainment was all about listening to the radio or chitchat around over a cup of coffee.
At night, everyone would gather around a bonfire, as shots of gin pass around to the faint strums of the guitar or the tongali noseflute.
There were plenty of wide spaces where children played. Tourists were only a handful & we stayed quite longer.
Striking conversations with Apo Whang-od & with other elders were just casual experiences. There were no queues in getting their precious Kalinga tattoo.
All of its authentic simplicity, warmth & joy were what I loved most about Buscalan.
The changes that put its fate into doom
Changes are inevitable. But the transformations that I have seen have gone quickly beyond imagination. And most of it is not developmental but regressive.
Today, all of its trails are guarded & no one could go up without paying P1,000 per day at the very least.
Hiring local guides is good because it helps some people in the community earn a living. But to pay P1,000 per day especially if youโre traveling alone or you just intend to stay inside the village is exorbitant.
Some people have become quite aggressive & opportunistic too. Boys solicit cigarettes & beer. Children ask for money if you canโt give them candies. Some have even become disrespectful by calling you nasty names.
Heaps of trash is everywhere & its repulsive stench is undeniable. The truth is, thereโs not even a toilet in every home & they just dumpย it on the bushes.ย Jealousy over whoโs to guide who & whoโs to accommodate who also hover around.
On weekends & long holidays, many people ant around the tiny village making it chaotic & noisy. Breathing spaces are gone too as more homes have been built to accommodate the tourists. Many old people turned into indifference & just hide away from everyone.
Some tribesmen have been tattooed on by outsider artists using machine & designs that are not even Kalinga. For an indigenous community whose character is definedย by its skin canvasses, isn’t it a desecration of identity?
Most notably, Apo shows signs of exhaustion. She is grumpy & calls off sessions more often. She constantly complains of headache & backpain.
Why are these changes happening rapidly?
Irresponsible tourism is the culprit in accelerating the destruction of Buscalan. The massive commodification of traditional Kalinga tattoo altered the indigenous culture of the Butbut.
Foremost, this is driven by overcapacity & made even tighter by bandwagon jumpers who outnumber the real aficionados of tattoo & indigenous culture.
And the more tourists there are, the more garbage is left in the mountain. They just slingshotย it on the gorges around & donโt even bother to bring it down.
Buscalan used to practice natural composting. But today, the volume of trash is too much to handle for a small community with very little resources & knowledge in modern-day waste disposal.
Then there are the tourists who gives up very little of our city-dwelling practices. Instead of us immersing in mountain living, the Kalingas are the ones adjusting to our whims.
Organic food has been replaced with instant noodles & canned goods. Pop music has muted the sounds of the tongali & gangsa. Western medicine is favored over traditional healing.
We have brought so much of our city lifestyles that unconsciously are changing the indigenous peopleโs once simple ways of living.
The volatile demand is way too heavy for Buscalan to serve its tourists. They donโt have easy means to scale up its infrastructure. Most importantly they have a fragile culture that is challenged by mass tourism.
Who are to take action?
More than anyone else, it should be the Butbut community who must guard its treasures. As it is today, they are blinded by the streaks of cash that flows in the village.
I remember back in 2013, I had a chat with Apo Whang-odโs relative who happened to be a community official. He was very concerned about opening their village to outsiders for fears of compromising their homeland & culture.
Sadly, all his apprehensions are happening now—fast, stinky & painful.
Its local tourism authorities must develop sustainable plans to keep their cultural heritage. Collecting hefty fees alone is not regulating anything to safeguard its beautiful rarities.
This village is destroyed & the local authorities that should help them in addressing the issues of environmental desecration are nowhere in sight.
Most importantly, tourists must do its share. Let us behave in accordance to the tenets of responsible tourism. If we cannot commit to do this then let us not even try to go there.
I have witnessed some real concerned people doing laudable acts of saving their folk identity. I hope many would do the same because the least we donโt want to happen is for Buscalan to close its trails once more to us like they did in its ancient past.
We are racing against time to meet the legend. We even clamored for national recognition of her ethnic skin art. But are we really salvagingย their uniqueness?
Honestly, I am even beginning to question myself, โdo I truly deserve to receive the Kalinga tattoo or is it just all about aesthetics & that I am in a false belief that I am helping saveย a dying art?โ
-oOo-
Do you have any bad experience in Buscalan? Share it with us on the comment box below.

Hello, I am Potpot
Number of Entries : 417Betwixt and between the arthritic 40 and a horrendous body mass index of positive 30, escapism and yummyeology are my real-life double post-graduate degrees conferred with the highest honors. I lived nearly half of my life in fancy suitcases, jetsetting between reality and fantasy... read more
Comments ( 3 )
Dead-on potpot.
Hi Carla! So sad noh? But we can still save Buscalan.
Very good point. I wondered about the same issues. We spent 4 days in Buscalan last spring and really enjoyed it, I do wear my tattoo proudly and it feels special, given its origin. Tourism destroys cultural identity in general, I have no doubt about that. It transforms people into arena performers in many instances and I see no positives in that change but unfortunate cultural demise. Now, what can we do about it? I’m not sure, I’m a tourist myself. As I try to be respectful and low key, I know I bring change and contribute to the cultural destruction in some way. Globalism is unavoidable.
Well written piece!